With its smooth flowing lines visibly derived from Hyundai’s Fluidic Scuplture 2.0 design DNA, the Reina is a stunner in a compact package. With a wheelbase measuring 2,570 mm, a tad shorter than the Accent, the Reina has enough cabin space to comfortably fit four full-sized adults. The dashboard layout is pleasing to the eye, with controls within easy reach of the driver and a fluid design that flows throughout the cabin. The motor-driven power steering feels light and responsive, making the sedan fun to thrash around the twisty roads of Pilila, Rizal, with the MacPherson struts and the Reina grounded as the convoy snaked its way towards the Pililia farm.
The searing heat of the mid-morning sun was bearable, thanks to the powerful climate control system. This writer was paired up with Kris Lim of Motor Tech PH, and we both felt that the Reina’s 1.4-liter gasoline engine can hold its own, although one has to put some pressure on the gas pedal for the car to negotiate steep climbs. Don’t expect this car to rack up impressive quarter mile numbers on the track as it is
Buy the Reina at O Shopping
After a buffet breakfast at Hyundai’s Cainta dealership, which is owned and operated by the Lica Group of companies, HARI introduced an industry first – Hyundai PH has aligned itself with O Shopping, a popular TV program that sells consumer goods. This development marks the distributor’s innovative approach in marketing the sedan that will change how Filipinos shop for a brand new car. Buying the Reina is as easy as watching it on TV and picking up the phone to buy the Reina.
“Hyundai’s partnership with O Shopping ushers in a transformative new era of the car in the domestic market, as it accords customers the convenience of two retail channels, TV and online shopping, thereby shaping a more convenient and rewarding car shopping experience for Filipinos,” explained Ma. Fe Perez-Agudo, president and chief executive officer of HARI.
O Shopping is a joint venture between ABS-CBN and CJ ENM Co. Ltd. South Korea, which offers quality home TV and online shopping experience through informative, entertaining and convenient formats.
The Reina is expected to lock horns with the recently-launched Kia Soluto, Toyota Vios, Mazda 2, Mitsubishi Mirage, and the Honda Brio. The SRP of the Reina is pegged at P598000 and is available in five color hues; Polar White, Blue Passion, Glowing Silver, Fiery Red, and Oriental Brown, the media’s choice.
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